The new branding was essential in creating a cohesive, recognizable identity across all touchpoints, mirroring how strong brands build trust and connection through consistency. Installations such as the custom wood wayfinding signage brought the visual system to life in a tangible, immersive way—guiding visitors while reinforcing the brand’s personality and values. Much like effective social and digital marketing, these elements were designed to enhance engagement, strengthen brand affinity, and create a seamless experience that feels intentional, accessible, and memorable.